Food, Emotion, And Communication: The Role of Culinary Influencers in Crafting Emotional Stories About Food

Penulis

  • Vinna Amallia Universitas Dr. Soetomo, Surabaya
  • Redi Panuju Universitas Dr. Soetomo, Surabaya
  • Iwan Djoko Prasetyo Universitas Dr. Soetomo, Surabaya
  • Nur`annafi Farni Syam Maella Universitas Dr. Soetomo, Surabaya

DOI:

https://doi.org/10.58812/jmws.v4i12.2969

Kata Kunci:

Komunikasi Digital, Food Influencer, Emosi, Parasocial Relationship, Kolaborasi, YouTube

Abstrak

Penelitian ini bertujuan untuk mengeksplorasi bagaimana kolaborasi antar food influencer Indonesia dalam seri 'Makan Online Challenge' tahun 2021 membentuk narasi emosional melalui komunikasi verbal, nonverbal, naratif, dan multimodal. Menggunakan pendekatan kualitatif analisis konten terhadap delapan video kolaborasi yang melibatkan Magdalena Fridawati, Nex Carlos, Ken & Grat, dan Tanboy Kun, penelitian ini menyoroti peran kolaborasi digital dalam membangun empati, kedekatan sosial, serta promosi kuliner lokal. Hasil menunjukkan bahwa kombinasi komunikasi humor, ekspresi spontan, dan narasi personal mampu meningkatkan hubungan parasosial dan memengaruhi keterlibatan audiens terhadap konten kuliner. Fenomena ini menggambarkan bahwa komunikasi digital berbasis emosi menjadi strategi efektif dalam memperkuat koneksi antara influencer dan audiens di era media sosial.

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Unduhan

Dimensions

Diterbitkan

2025-12-25

Terbitan

Vol 4 No 12 (2025): Jurnal Multidisiplin West Science

Bagian

Artikel

Lisensi

Hak Cipta (c) 2025 Vinna Amallia, Redi Panuju, Iwan Djoko Prasetyo, Nur`annafi Farni Syam Maella

Creative Commons License

Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.

Cara Mengutip

Food, Emotion, And Communication: The Role of Culinary Influencers in Crafting Emotional Stories About Food. (2025). Jurnal Multidisiplin West Science, 4(12), 2515-2543. https://doi.org/10.58812/jmws.v4i12.2969