Perkembangan Studi Brand Equity di Literatur Manajemen. Jurnal Ekonomi dan Kewirausahaan West Science, [S. l.], v. 3, n. 02, p. 157–166, 2025. DOI: 10.58812/jekws.v3i02.2132. Disponível em: https://wnj.westsciences.com/index.php/jekws/article/view/2132. Acesso em: 15 may. 2025.