Transformasi Digital UMKM Muslim di Kalimantan Tengah: Peluang, Tantangan, dan Perspektif Ekonomi Islam
DOI:
https://doi.org/10.58812/jekws.v4i04.3986Kata Kunci:
Transformasi Digital, UMKM Muslim, Ekonomi Islam, Kalimantan Tengah, Digitalisasi UMKMAbstrak
Transformasi digital telah mengubah cara Usaha Mikro, Kecil, dan Menengah (UMKM) menjalankan pemasaran, transaksi, dan pengelolaan usaha, tetapi proses tersebut masih menghadapi keterbatasan kompetensi digital, sumber daya manusia, infrastruktur, serta dukungan kelembagaan. Penelitian ini bertujuan menganalisis transformasi digital UMKM Muslim di Kalimantan Tengah, mengidentifikasi peluang dan tantangannya, serta menganalisis pengembangannya dalam perspektif ekonomi Islam dan modal sosial. Penelitian menggunakan pendekatan kualitatif dengan metode studi literatur terhadap penelitian terdahulu dan sumber terkait digitalisasi UMKM, pemasaran digital, pembayaran digital, serta jaminan produk halal di Kalimantan Tengah. Hasil penelitian menunjukkan bahwa UMKM Muslim di Palangka Raya, Puruk Cahu, dan Kuala Kapuas memanfaatkan media sosial, social commerce, pembayaran digital, dan teknologi pengelolaan usaha untuk memperluas pasar dan meningkatkan hubungan dengan konsumen. Namun, manfaat digitalisasi masih dipengaruhi oleh kompetensi digital, kesiapan operasional, jaringan internet, pengemasan, distribusi, dan dukungan kelembagaan. Dari aspek sosiologis, komunitas keagamaan, pemerintah, perguruan tinggi, lembaga ekonomi syariah, dan pendamping halal membentuk jaringan yang dapat mendukung proses adaptasi UMKM. Dalam perspektif modal sosial Robert D. Putnam, jaringan, kepercayaan, dan hubungan timbal balik menjadi sumber daya penting dalam pengembangan UMKM. Transformasi digital juga perlu tetap memperhatikan kejujuran, amanah, transparansi, keadilan, kehalalan, dan perlindungan konsumen sebagai prinsip ekonomi Islam.
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Hak Cipta (c) 2026 Siswandi Siswandi, Desi Erawati, Muhammad Taufik Rahman
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